HubSpot Marketing Hub Review (2023): Features, Pricing, and more

HubSpot Marketing Hub Review

$0 with up to 2000 emails/month

Ease Of Use






Email Deliverability


Customer Support


Value For Money



  • Great Free Plan
  • Loads Of Cool Features
  • Awesome Marketing Automation
  • Social Media Marketing
  • A/B Testing
  • Included CRM Integration


  • Paid Technical Support
  • Contract System

There’s not much to explain about HubSpot because everyone knows about HubSpot unless you’ve been living under a rock or something.

In this article, we’ll be reviewing the Marketing Hub, which is a component of HubSpot’s comprehensive CRM platform that provides tools and information to assist in attracting the best customers for your company.

This review will concentrate on all the elements required for effective email marketing management, a strong feature set for sales, and marketing automation that is adaptable enough to work for both big and small companies.

Let’s understand it more deeply to know if is it really bang for your buck.

HubSpot Marketing Hub Review: Start Growing Your Business

HubSpot Marketing Hub Review

As you are now aware, Marketing Hub is only a portion of the full CRM solution that HubSpot provides.

It is one of the most well-known and established platforms which was launched in 2006 and since then it is helping organizations in bringing in more clients, enhance lead conversion, and attract more visitors.

Additionally, HubSpot emphasizes the need of educating businesses about the concepts of inbound marketing while also offering a wide selection of both free and paid tools to help its users’ marketing efforts.

Businesses may use the blogging tool to produce SEO-optimized content, acquire leads using a landing page, create automated workflows to nurture contacts, and finalize deals with the CRM.

This HubSpot marketing hub makes marketing easier while ensuring that you can monitor, tweak, and evaluate your inbound marketing approach.

Look at some of the benefits of HubSpot marketing hub:

👉 Better Reposts: 

You can improve reposts using direct data translation to a successful strategy and integrated custom reporting.

👉 Engaging Content: 

With HubSpot, creating engaging content is simple because you can employ goals that are compatible with your prospects and grab your readers’ attention.

👉 Better and More Leads: 

Everyone seeks leads that are actionable on the appropriate platform. There won’t be a lack of leads with HubSpot’s customized yet sustainable strategy.

Simply join up for a free account to give it a try, and get going in a matter of minutes.

HubSpot Marketing Hub Features: Why Is It Worth Going With HubSpot

We’ve already discussed how HubSpot has provided tremendous value since its inception, and now we’ll take a look at some of its amazing features that have helped people achieve their goals.

Let’s check them out:

HubSpot Email Automation:

HubSpot Review: Email Automation

HubSpot’s email automation tool is both powerful and simple to use.

it is a simple mix of various workflow triggers and excellent email segmentation.

This automation tool is surprisingly simple to use. You can easily create an email campaign with a specific aim without having to input a single line of code.

Now check different metrics for different emails using HubSpot’s email automation’s email reporting and analytics capabilities. 

You can check the metrics like bounce rate, click-through, open rate, and more.

Simple automated emails that lead flow submissions can be included successfully. 

Now utilize these emails to build relationships and continue communication with prospects.

HubSpot Integrations:

When it comes to integrations, HubSpot has a lot to offer. 

It has a wide library of platform-compatible integrations which can help your business in a number of ways.

There are integrations such as Salesforce, Shopify, Chrome, WordPress, Zapier, Slack, and many more.

These connectors can enhance the software’s functioning and offer insightful data on your visitors.

Every time a form is filled out on your website, the contact database will instantly be updated.

The interesting thing is that, in case you want to learn more about your prospects, HubSpot will also add publicly accessible information to the contact file, such as work titles or social profiles.

HubSpot Landing Pages:

HubSpot review: Landing Pages

There are two tools available for creating landing pages: a wizard-driven tool and an advanced design tool.

HubSpot landing pages help you move visitors farther down the sales funnel, strengthening your lead generation and conversion efforts.

Visitors can choose to join email lists, webinars, demos, free trials, and more, increasing the number of people on your mailing list.

If you don’t have a lot of experience with web development, HubSpot offers a wide selection of templates for you to pick from. 

You can also use “smart content” modules, which modify a page’s content based on the users it is intended for:

When your landing pages are live, you can track your conversions and make necessary adjustments using the detailed HubSpot Marketing Hub. You can also read more about Hubspot landing pages on this blog titled Hubspot vs ActiveCampaign.

HubSpot Search Engine Optimization (SEO):

Have you heard that any tool offers SEO?

HubSpot is the tool that offers prioritized advice on how to improve your website for SEO in real-time, with an emphasis on the changes that will have the biggest effects.

By utilizing HubSpot’s features, you can actively work to improve organic SEO and boost your website’s visibility in search engine results.

Using this feature, you can use this to see what sites need to be updated, what actions need to be made, and what content needs to be added in order to rank higher on Google’s main page.

Moreover, HubSpot offers comprehensive reports on everything from the terms and subjects people are searching for to where your content stands for a given query.

Along with thorough progress reports on how your website is performing with search engines day by day and month by month, you will also receive topic recommendations based on relevancy, competition, and popularity.

SEO is crucial for email marketing and HubSpot understands that quite well.

HubSpot Reporting:

HubSpot offers highly thorough information on how leads found you, the content they read, and which campaigns are the most effective. These statistics are useful for taking action and are excellent for comprehending your leads.

It also offers closed-loop reporting to make sure that companies can simply analyze outcomes by channel and instantly calculate the ROI for each campaign using the ad spend calculator.

All leads, clients, and campaign expenditures may be examined, which can offer useful information for enhancing the efficiency of your campaign.

Users can create custom reports that can be shown on your dashboard and give you key details instantly.

Besides, a reporting add-on is also available, but the catch is that it costs $200 per month.

Based on any type of information available in the Marketing Hub or CRM, it will assist you in creating up to 200 dashboards for your team and an endless number of bespoke reports.

HubSpot Transactional Emails:

HubSpot offers two different ways to send transactional emails:


The HubSpot SMTP server’s login information is the only thing that the SMTP API is used for. It does not send emails directly.

You’ll need the token and password you obtained via the SMTP API to log into HubSpot’s SMTP server and send the email over SMTP.

Learn more about the SMTP Servers:

Single-send API:-

The HubSpot Email tool’s template emails are used by the Single-send API combined with a POST API that accepts JSON as input to send emails.

Prior to sending an email, you must first create one in HubSpot as usual, choosing “Save for single send API” when choosing the recipient.

HubSpot Marketing Hub: Pros And Cons

HubSpot Pros:

  • HubSpot has done a fantastic job of making it intuitive for entrepreneurs running small businesses with little to no coding experience.
  • The finest free plan available today is by Hubspot and includes the majority of the amazing features available in its pricier plans.
  • The blog from HubSpot is a fantastic resource for business owners who want to learn more about web marketing.
  • The fact that everything on Hubspot is centralized makes it convenient.
  • Excellent customer service; HubSpot is available to address any queries you may have.

HubSpot Cons:

  • By default, Hubspot contracts are billed annually. However, a rolling month-to-month contract would be better.
  • A/B testing is one of their quickest and most efficient ways to optimize the success of online ads, it is disappointing that it is not included in their Free or Starter plan.
  • HubSpot’s pricing rapidly increases from one plan to another which should be lower if compared to other platforms.

HubSpot Marketing Hub Pricing: Is It Affordable?

HubSpot Marketing Hub is offered in 4 major packages. 

  • Free
  • Starter
  • Professional
  • Enterprise

Let’s get to know which package you have to go for.

<strong>HubSpot Marketing Hub Review (2023): Features, Pricing, and more</strong> 1

Free Package: $0 with up to 2000 emails/month

The features in the free plan are pretty basic, so you shouldn’t expect any premium feature to use at no cost.

However, you will be able to use many of the features that are also included in the starter plan.

Users of HubSpot’s free plan will have access to the CRM tool as well as a minimal set of website capabilities, including non-customizable pop-up and native forms, restricted conversational bots, and standard marketing reports.

Starter Package: $45/month (Paid Annually 10% off) with up to 5000 emails/month for 1000 marketing contacts/month

This is the best plan you could go for.

The HubSpot Starter Package provides the fundamentals to get any business interested in marketing automation and inbound marketing began.

With this package on you can start engaging and nurturing your prospects with certain proactive features.

Customers that pay upfront for an entire year receive a 10% discount from HubSpot on each of its plans.

This package almost certainly includes useful features that small to medium-sized enterprises can use easily.

Professional Package: $800/month (Paid Annually 10% off) with up to 20,000 emails/month for 2000 marketing contacts/month

For serious digital marketers and high-level companies, HubSpot’s third plan delivers spectacular marketing features.

In this plan, you can send 20,000 emails to up to 2000 contacts/per month.

This package also includes tools for creating blogs, managing SEO and content, creating social media assets, phone support, and fully optimizing your material for mobile devices. 

And for technical features, there is complete marketing automation (with 300 workflows), call-to-action tools, AB testing, Salesforce connectivity, and contact scoring are all included in the package’s technical features.

Enterprise Package: $3600/month with up to 200,000 emails/month for 10,000 marketing contacts/month

This plan is ideal for massively large corporations.

The Enterprise Package from HubSpot is its top product; it includes all the marketing automation and inbound marketing tools a business could possibly require.

The ultimate package from HubSpot gives you more of everything, effectively doubling down on the professional package.

This package includes some insane features, such as the integration of YouTube analytics, bespoke event reporting and triggers, content segmentation with lead scoring, event-based segmentation, and comprehensive website traffic analysis.

HubSpot Affiliate Programme:

HubSpot Affiliate Programme

HubSpot wants to support the expansion of millions of businesses. Today, brands have the resources necessary to control the customer experience.

In the HubSpot affiliate plan, you’ll have two options to get paid:

Recurring Rate Program:

This way, you’ll earn a 15% monthly recurring commission for up to a year as a HubSpot affiliate with all the Marketing materials included.

Flat Rate Program:

In this flat-rate program, you’ll get 100% of the first month’s revenue (One flat-rate payment) with the same marketing materials included.

It’s best to have this plan because the HubSpot plans range in price from $50 to more than $3,000 per month.

So you can generate a handsome amount of commission out of this program.

Additionally, buyers frequently purchase many items at once, so these payouts might add up quickly.

You’ll also have access to creative resources, such as banners, copy examples, and product demo videos, when you join HubSpot’s affiliate program. 

These resources will help you step up your game.

HubSpot Alternatives:

In case you don’t find the right platform then here are some excellent HubSpot alternatives below.

Server Price Free Emails
GetresponsePlans start from FREE to $15.58 per monthUnlimited Mails to 500 contacts/per month
SendinblueFrom Free to $25/month300 emails/daily to unlimited contacts.
OmnisendThe plan varies from Free to $59/month (up to 500 contacts)Send 500 emails/mo with a free plan to Reach up to 250 contacts.
PepipostPlans start from FREE to $25 per month30,000 emails for 1st month then 100 emails daily
Constant Contact60-Day Free Trial To $9.99/monthFREE emails are limited to up to 100 unique contacts per campaign.
MailerLiteFree to $19/month for up to 1000 subscribers.You can send up to 1000 subscribers with 12,000 monthly emails for 1 user.
ConvertKitFrom Free to $9/month for up to 300 subscribersSend unlimited emails free for 300 subscribers only. 
MoosendFREE emails to $9 per monthSend unlimited free emails to 1,000 subscribers

HubSpot Marketing Hub Review: Our Verdict

The tool is undoubtedly powerful, but if you want to access all the capabilities you require to make marketing simple, it is a bit pricier side.

This implies that unless you’re OK with the fundamental features of the free or Starter plan, this tool might not be the best fit for smaller to medium-level organizations.

We now have new opportunities to surprise and excite clients because of HubSpot, which has demonstrated its ability to consistently push the boundaries of what is possible.

But we must say that you should use HubSpot atleast once to get an idea of the tool works with your business.

And if it worked well, you can significantly improve your conversions and ultimately revenue.