Campaign Monitor Review: Pricing, Alternatives, Features, and More

Campaign Monitor Review

$9 - 2500 emails/month for up to 500 contacts

Ease of Use


Setting Up


Reporting & Analytics


A/B testing


Quality of Support



  • Customizable Email Templates
  • Template Management
  • Easy Automation Tool
  • Inbox Preview
  • Split Testing


  • No SMS Channel
  • Limited Social Sharing Features

Campaign Monitor has been helping individuals and businesses reach their desired audience by sending emails effectively since 2004 when the company was founded. 

There are many benefits to using Campaign Monitor, which this article will discuss in detail, but also take some time to explain why you should look elsewhere if you need more advanced features than Campaign Monitor provides. So, let’s dive in and take a look at what makes this email marketing software such an effective solution.

  1. Campaign Monitor Review:
  2. Campaign Monitor Features:
  3. Campaign Monitor Pros & Cons:
  4. Campaign Monitor Pricing: Plans Comparison
  5. Campaign Monitor Affiliate Program
  6. Campaign Monitor Alternatives
  7. Conclusion:

Campaign Monitor Review: Let’s Have a Look

Campaign Monitor homepage

Using the web Campaign Monitor, you can manage and deliver HTML e-newsletters to an online mailing list from that you have collected data. It’s a “software as a service” tool, which means you pay a monthly price to use it but don’t actually own the program.

Businesses frequently use it to: send bulk mailings; create autoresponders (automatic emails that are sent in response to user activities, including subscribing to a mailing list or making a purchase); and evaluate the performance of email marketing campaigns.

Additionally, it now supports marketing automation, just like many other modern email marketing tools.350,000 companies reportedly utilize Campaign Monitor’s service.

So there’s nothing wrong choose a campaign monitor over others.

Campaign Monitor Features: Why Should You Go With Campaign monitor?

Campaign Monitor Features

In this campaign monitor review, we want to make it clear that in addition to email marketing features, campaign monitor also offers SMS marketing, landing pages, chat support, and other services. 

Most email marketing platforms you see lack the resources to provide you with a one-stop solution for all your marketing automation needs.

Let’s know more about campaign monitor features:

1. User-friendly Interface

This email marketing tool has an attractive feature of drag-and-drop functionality. This simple interface lets you quickly create email campaigns without any coding knowledge. You can also quickly preview your campaign before sending it out to your subscribers. 

Previewing is a handy tool for marketers because it allows them to see how the email will look in different browsers and devices, as well as find out what might be missing or wrong with their design. 

If there are any errors, they can be fixed right away instead of having to send the email out again later on. 

The other great thing about this preview option is that it makes formatting super easy – just click on something you want to edit and make your changes! 

There’s no need to use copy and paste like you would have to do with HTML emails. In addition, Campaign Monitor provides some pre-designed templates that make it easy to get started if you don’t want to spend time designing from scratch.

Best User-friendly Email Marketing Tools:

  1. Sendinblue: Highly intuitive and easy to use | Customizable Email Templates | 9000 free emails to unlimited contacts | Check pricing
  2. Hubspot: Best user-friendly email marketing tool | email automation | forum automation | 2000 free emails to 1000 marketing contacts/mo | Check pricing
  3. MailChimp: World-class easy interface | Easy to use | 300+ Integrations | Creative Assistant | 2500 free emails, up to 500 contacts | Check pricing

2. Full Customization

Campaign Monitor is a popular email marketing platform for creating, sending, and managing emails.

There are plenty of features that come standard with a free account, but in order to access the full range of features and benefits, you’ll need to upgrade.  Pricing starts at $9/month for 500 subscribers, $29/month for 2,000 subscribers, or $149/month for unlimited subscribers. 

When you’re setting up your affiliate campaign, it’s important to make sure your affiliates have all the information they need about your offer so they can promote it as successfully as possible. To help get started, we’ve provided some tips on how to create successful campaigns.

3. Template Management

To make the best newsletter and send emails, open your email with one of our well-designed templates.

With its powerful features, it’s one of the best tools for small businesses looking to grow their email list. It can be used by individuals or teams with just the basics up to large companies with complex needs.

They offer free trials and discounts depending on what level plan you want to use. You can even get your first month free! If you are not satisfied with their service, there is no obligation to continue after the trial ends.

4. Create effective emails that are engaging

Just like any other email marketing service, you can segment your customers into groups to personalize their experience. For example, you could create a campaign based on different customer personas that would have their own subject line, name, call-to-action button text, and offer. 

Campaign monitor also has a wide range of features to help your business grow even more. You can set up triggers for when people unsubscribe so that you can send them follow-up emails or try another marketing tactic. 

And if you’ve ever had a hard time keeping track of your contact list with the other tools you use, this is something that won’t happen with Campaign Monitor. 

They make it easy to import contacts by uploading an excel spreadsheet or CSV file with names and addresses. You can also sync contacts between your Gmail account and Campaign Monitor. 

The thing I love most about this is how customizable everything is. You get to decide what metrics are important for your business and whether you want to track opens, clicks, bounces, unsubscribes, etc.

5. List segmentation

Campaign Monitor’s data segmentation versatility is one feature that people like.

First off, creating segments is quite simple thanks to the user-friendly interface.

Additionally, Campaign Monitor enables you to simultaneously send emails to different segments or lists, which is not available with many other email marketing platforms (being a notable exception).

Furthermore, it is quite simple to exclude specific groups or lists from mailings. Therefore, Campaign Monitor merits significant attention if your company has complex data segmentation requirements.

6. E-newsletter split testing

Although Campaign Monitor offers split testing, the functionality is fairly limited and only allows you to compare two copies of an email (based on the subject header, sender, or content).

In this aspect, the majority of other email marketing platforms are significantly more sophisticated, enabling you to compare more versions in a split test (and different send times).

In Getresponse, for instance, you can test 5 messages against each other on all levels; in AWeber, you can test 3 variants; and in Mailchimp, depending on the cost of your package, you can test 3 or 8 versions.

7. Control your transactional email usage

transactional email

Incorporating transactional emails into your marketing strategy is a great way to keep customers up-to-date on their orders. But, it can also be an expensive endeavor if you’re not careful. There are several tools out there that can help you manage your email lists and automate sending emails at the right time. 

One such service is Campaign Monitor, which offers a number of features, benefits, pricing options, and an affiliate program for those looking to make money off their email list. 

One feature we love about this platform is how easy it makes tracking recipients. You can easily see who opened or clicked on an email – giving you insight into who wants what and when they want it! You can even segment your lists so that only people in a certain geographic area get specific information. 

It’s just one more tool in your arsenal to take charge of your campaigns and make sure they go smoothly. 

8. Integrate to achieve growth

Using Zapier, you can set up Campaign Monitor to send data to your chosen apps automatically. For example, you can create a new contact in Salesforce with every new subscriber that joins your email list.

Or if you use MailChimp, you can create a segment in your email automation campaigns for subscribers who have unsubscribed from your newsletter. 

In both cases, you’ll be able to see detailed stats about when people joined, what they signed up for, and how they responded to your emails. 

9. Landing pages and sign-up forms

A landing page is a page on your website that is dedicated to one goal. Landing pages are often used to promote a product, company, or service.

Sign-up forms are an essential part of any landing page. Not only do they collect the user’s email address, but they also incentivize them with exclusive content or early access to your product or service. 

Once you have built your landing page, it can be customized to match the style and feel of your site.

The best part about using a sign-up form is that you can tailor it to match your needs without any programming knowledge. 

You can add upsells like software upgrades for customers who may want more features as well as cross-sells for products related to what you’re offering. 

Campaign Monitor offers integrations with MailChimp, SalesforceIQ, ZendeskIQ, WordPress, and more. 

They offer over 10 plugins for integration with the most popular web services like WordPress so you don’t need to code anything if you use their system already. Campaign Monitor provides incredible customer support. 

You can reach someone 24/7 via live chat, phone call, or email and get assistance with any issue or question you might have.

Campaign Monitor Pros & Cons: Campaign Monitor Drawbacks

Social sharing features

There are no native social sharing features available in Campaign Monitor. As a workaround, you must visit a third-party website to obtain the links for social sharing buttons. 

Additionally, Campaign Monitor does not allow you to change the social cards, thus when sharing on social media, your emails may not be properly structured in the preview image.

Contact management needs some serious work

Every contact, whether unique or not, counts toward your limit because it is a list-based system. 

This prevents the product, in my opinion, from becoming a CRM because it ought to have contact data and varied list memberships. It would help if you kept an eye on this because it probably also affects how customers are billed.

Campaign Monitor Pricing: Plans Comparison

Campaign Monitor Pricing

The campaign monitor includes three pricing plans.

You can send up to 2500 emails for $9 per month using the basic plan. Three fundamental features are included in Campaign Monitor’s most basic plan. 

Depending on how many subscribers you have, there is a maximum number of emails you can send. You receive 2,500 SMS for 500 contacts. The cap would increase to 250,000 if you had a list of 30,000 contacts, and so forth.

Additionally, the “Basic” package offers relatively few options for autoresponders. You can only produce typical drip campaigns.

The Unlimited plan eliminates the maximum number of emails you can send and enables you to employ more advanced autoresponder technology. 

Along with the ability to customize e-newsletter send timings to better meet the time zones of your subscribers, it also gives you access to speedier email assistance, inbox and spam testing tools, and other benefits. 

You can send unlimited emails for $29 per month using this plan. The fundamental email functions, statistics, and welcome automation are all included in this subscription. 

And then there’s a $149/month premier plan. In addition to adding advanced marketing features like segmentation, send time optimization and additional phone customer support, this plan includes everything from the earlier two plans. These features are included with the price increase:

Premier offers access to all the capabilities on the “Unlimited” subscription in addition to template controls that stop your team from making any bizarre emails. The Campaign Monitor staff will also provide you with advanced link tracking, send-time optimization, and even phone support.

Campaign Monitor Affiliate Program

Campaign Monitor does not provide any affiliate program as of now. Though we’ve looked through the major affiliate networks we couldn’t identify an active Campaign Monitor program.

This does not rule out the possibility that they have just launched an affiliate program or joined an affiliate network.

Also, you can visit Campaignmonitor from time to time to see if they’ve started any referral programs.

Campaign Monitor Alternatives

ServerPriceFree emails
GetresponsePlans start from free to $15.58 per monthUnlimited Mail to 500 contacts/per month.
MailchimpPlans start from Free to $9.24 per month2500 monthly emails with up to 500 contacts, email support for the first 30 days.
Constant contract60-day free trial to $9.99/monthFREE emails are limited to up to 100 unique contacts per campaign.
SendinbluePlans start from free to $25/month300 emails/daily to unlimited contacts.
AWeberPlans start from free to $16.15/monthWith 500 email subscribers and 3000 emails/per month.
CleverreachFree €0 to €9/month1000 emails/month with up to 250 recipients in the free plan.


Thus, campaign Monitor is an effective service for any small business that needs help with email marketing. With its easy-to-use interface, variety of features, and competitive pricing plan, it’s a no-brainer for anyone looking to take their email marketing game to the next level. 

A host of free templates are available in multiple formats and customizable color schemes so that you can customize your emails as much or as little as you want. You can even create new templates from scratch!

General (FAQs)

How many emails can you send on Campaign Monitor Free?

You can do the following with a free trial account: Create and send numerous test campaigns to five or fewer recipients to test our reporting features. Create journeys and intelligent transactional emails; however, you must upgrade to a monthly account in order to send these kinds of communications.

Is Campaign Monitor a CRM?

Campaign Monitor interfaces with industry-leading nonprofit CRMs like Salesforce, Raiser’s Edge, and Zoho to help businesses make the most of their email marketing.

How long should you run a campaign?

Three months is the normal length of a branding campaign. A certain advertisement becomes simpler to ignore the more frequently a buyer sees it. This is particularly true if your advertisement is in an area where there are numerous distractions or if there are numerous other advertisements nearby.

What is a good open-rate Campaign Monitor?

Depending on the industry of the target audience, the typical email open rate can change, but 15% to 25% is often considered to be the magic number for a successful email campaign.