Brevo Pricing: Which Plan To Choose?

Brevo is taking email marketing by storm, and its pricing justifies it. Brevo plans are a treat to the eye and are fairly priced. Brevo offers all the basic features for small and medium companies in its free plan.

Brevo offers cheaper pricing when compared to its alternatives.

In this guide on Brevo pricing, we will decode which plan will be best suited for you, the features every plan offers and how you can expand the functionality of each plan through the plus extension plans, which are recently launched by Brevo.

Note – Brevo has done away with its Essential plan, and has introduced the Starter plan. Now you can remove Brevo logo at an additional cost of $12 per month. However, you won’t get advanced reporting and A/B testing on the Starter plan. All the existing customers have a choice to remain on their existing plans for as long as they wish, but if they want to upgrade, they will have to go for the new pricing. You can read the complete Brevo review here.

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Brevo monthly plans decoded: What features different plans offer?

While most email marketing services offer plans according to the number of subscribers, Brevo has taken a different path. It’s plans are based on the number of emails you wish to send every month, which I personally think is a more reasonable way to set one’s pricing.

Brevo offers email marketing plans that expire every month, along with pay-as-you-go plans, which start with just $32 for 5000 emails with no expiry date, and you can club it with both Starter and Business plans as well.

Check out the features of various email marketing plans:

  1. Marketing features
  2. Transactional platform features
  3. Marketing Automation
  4. Reporting
  5. Support & Integrations

Brevo currently offers 2 different paid pricing plans, along with a free plan. Let’s have a look on what each plan has to offer.

Important Note: All the plans are based on the number of emails you send every month.

Brevo pricing plans price cost

Highlights of the Marketing Platform plans

  • You can send to unlimited contacts with all the plans.
  • You get a 10% discount if you decide to prepay annually.
  • Brevo Free Plan – Lets you send 9000 free emails monthly, which is limited to 300 emails daily.
  • Starter Plan – $9, 5,000 emails, no daily sending limit, Facebook Ads, basic reporting, 24/7 email support.
  • Business Plan – $18, from 5,000 emails to 1M, marketing automation, landing pages, A/B testing, advanced reporting, phone support, etc.

Important Note
Brevo also offers an Enterprise Plan for users who wish to send more than 1,000,000 emails per month. You get a dedicated account manager, multi-user access, and subaccount management.

New Changes in Pricing
For Starter plan subscribers, the 20,000 email limit has been extended to 100,000 emails. The Starter plan now starts at 5,000 emails for $9.

We’ve prepared a breakdown of our new pricing scheme below.

  • Sending 10,000 emails per month costs $17/month or $15.25/month (annual plan)
  • Sending 20,000 emails per month costs $29 per month or $26.08/month (annual plan)
  • Sending 40,000 emails per month costs $39 per month or $35.08/month (annual plan)
  • Sending 60,000 emails per month costs $55 per month or $49.50/month (annual plan)
  • Sending 100,000 emails per month costs $69 per month or $62.08/month (annual plan)

By offering the Starter plan to users at more competitive price points and reducing the cost of automation, Brevo is looking to help people grow their businesses.

Let’s look at the different features of the plans:

  • Check out the various marketing features offered by Brevo in different plans
  • Check out the various Marketing Automation features offered by Brevo in different plans
  • Check out the Reporting & Tracking features offered by Brevo in different plans
  • Check out the various Support & Integrations offered by Brevo in different plans

Brevo: Pay-as-you-go plans pricing

Brevo offers pay-as-you-go plans for small and medium enterprises. Brevo offers a decent price to its consumers with its pay-as-you-go plans. These plans are best for you if you are just starting out and you don’t have a count on the number of emails that you send monthly.

These credit plans do not have an expiry date, whereas other players usually have a 12-month expiry period, eg, Mailchimp.

The pay-as-you-go plan is 25-60% cheaper than competitors like Mailchimp. Check out the complete comparison of Brevo vs Mailchimp.

Highlights of the Pay-as-you-go plan

  • You can use these plans outside other paid plans.
  • The pre-paid credits come with everything in the Starter plan.
  • Does not have any expiry date.

Extras 

Brevo is a one-stop solution for all your marketing needs. It provides some extra features along with its email marketing and pay-as-you-go plans:

  • SMS Marketing: With Brevo you can easily couple your email marketing efforts with SMS marketing for better results. You can easily buy SMS credits in the packs of 1000. The cost of sending SMS is priced according to every country. Eg. the cost of 1000 SMS messages in Australia is $92.48, whereas the cost to send 1000 texts in the USA and Canada is just $31.59. You can easily calculate the cost using their SMS cost calculator. 
  • Remove Brevo branding: You can remove the Brevo logo only in paid plans. If you are going for their Starter plan, you can remove the logo for $12/month.
  • IP Plan: Brevo offers a dedicated IP add-on for plans which you can buy for $251 per year.

Which plan to choose?

Brevo has something for everyone:

  • STARTERS: If you are just starting out and want to see how things work, the FREE PLAN is best suited for you. The free plan has all the essential elements you want to start your email marketing efforts. You can send 9000 free emails every month under the free plan, which are limited to 300 emails/day. This plan offers email automation and is best suited for small lists. Although you can stretch out your email campaigns over multiple days to cater to a bigger audience but that is a very time-consuming process.
  • Pay-As-You-Go: If you have grown your list so that your needs exceed the free plan, I will recommend opting for pay-as-you-go plans. The biggest advantage is that it offers all the features of the Starter plan and it does not have any expiry period. The minimum plan is $32 for 5000 emails.
  • STARTER PLAN: It has all the basic functions you need, the biggest drawback of this plan is the Brevo logo in the footer of all your emails. You need to opt for the add-on to remove the Brevo logo, which costs $12 per month.
  • BUSINESS PLAN: If you are an email marketing veteran or have previous experience with email marketing, then this plan is for you it offers advanced features like landing pages, send time optimisation, advanced reporting, phone support, etc.

FAQ’s

Is Brevo free?

Yes, Brevo is free if you are looking for basic features. It has a free plan in which you can store unlimited contacts and send 300 free emails every day. Along with a chat for 1 user.