For the longest time, Mailchimp was the go-to solution when it came to marketing communications. The services that it offers are affordable and easy enough to use for people who are businesses of all sizes, including small and medium-sized companies, bloggers, eCommerce merchants, and other smaller-scale entrepreneurs. However, Mailchimp’s decision to stop integration with Shopify has left many users scrambling. In general, more and more of Mailchimp users have become increasingly aware of the need for Mailchimp alternatives.
There are several other alternatives to Mailchimp out there that can help you boost your email marketing campaigns and grow your subscriber list. Here we highlight 10 of them.
There are many reasons to continue using Mailchimp as your email marketing provider. There’s a great depth of features and it’s easy to use. Here’s an article that goes into more detail on how Mailchimp is doing in the market right now for an even better idea.
Below are some of the ways that MailChimp is providing value for digital marketers.
Decent Free Plan
For users who know the total number of contacts they plan to add to Mailchimp is less than 2000, it might be wiser to use the Mailchimp free plan. If, however, your subscriber count is going to be more than 2,000 then you are going to need to get a paid plan.
Comprehensive Reporting System
Mailchimp has some of the most detailed and reliable reporting available for tracking your performance. Some of these features include Google Analytics integration, Geotracking, Social media integration, and click maps.
Drag and Drop Email Builder
They have an easy-to-use drag and drop email builder. It is fast, simple, and drag and drop, making it really easy to construct emails that can engage your audience. Also, available are some templates that in the free plan are limited. If you’re looking for more info about Mailchimp, check out our latest review.
Why you should look for Mailchimp Alternatives?
Below are the few reasons for which you might want to use Mailchimp alternatives:
Multiple Mailing List
Mailchimp offers a limited amount of storage space per account and can become cumbersome. It is limited in terms of creativity and flexibility.
Need for Budget-Friendly CRM
Mailchimp is a great resource for managing your email marketing campaigns, but it doesn’t possess the full capabilities of a true CRM software. True, you can use Mailchimp to gather subscribers, but when it comes to managing projects and dealing with clients, companies, and deals they are often better managed through an integrated CRM designed specifically for this purpose, though Mailchimp can assist as well.
Need Affordable Solution for Email Marketing
When you switch from the freemium services at MailChimp, you will start to incur some costs. That is because they will charge you based on your total number of contacts rather than just your subscribed contacts. This can be somewhat confusing for those who are not aware of the difference.
Require Better Email Marketing Automation
If you’re after email marketing automation features, then Mailchimp’s autoresponders might appear limiting in terms of campaign performance. In such a case, you might look for more advanced email marketing solutions.
MailChimp has proved time and time again that they are not the best when it comes to data protection. So if your company is looking to be more secure in terms of its privacy, then it might be worth considering other options with stronger privacy.
Need Dynamic Landing Pages
Some email marketers like to create separate pages for people who are taken to a specific link. Those pages have special content designed specifically for them, and they act as a powerful sales funnel or segmentation tool. Mailchimp’s landing pages don’t offer the ability to conduct tests regarding which users see which content, nor do they include personalized dynamic content.
MailChimp is an Email Marketing Service that is highly recommended by email marketing experts and in many internet marketing blogs. However, MailChimp Alternatives are also available, and they have some great features as well. So let’s have a look at the top Mailchimp Alternatives:
Best Mailchimp Alternatives
Below is the list of some of the best Mailchimp competitors:
In general, we recommend considering MailChimp because they are one of the best email newsletter software providers around. However, if you need diversity in your arsenal of email marketing software solutions, you might want to take a more detailed look at Sendinblue. They offer some really great features that may fit your business’s needs, especially if you find yourself having to manage multiple lists.
Companies who wish to use a Mailchimp alternative would do well to check out Sendinblue. A relatively new player on the email newsletter scene, Sendinblue is a Paris-based company that has decided to make waves by offering some of the cheapest plans available. And they’re also surprisingly good when it comes to marketing automation workflows and list management, plus they can be used to send transactional emails and SMS marketing. Check out our detailed comparison here, which showcases why SendinBlue is a great MailChimp alternative.
Why Use Sendinblue?
Sendinblue is cheaper than MailChimp. Their automation workflow system is a little more advanced, allowing you to A/B test the number of components you want. EU-based customers will love the fact that their servers are located in France because data privacy laws are tough over there. Their pricing for sending SMS messages is reasonable – one of their few features not offered by MailChimp.
Sendinblue vs Mailchimp
A lot of users experience Mailchimp to be more user-friendly and easy to work with in comparison with Sendinblue, although the latter’s popular choice is a little slower for newbies. Besides, Mailchimp’s email builder tool prevails over Sendinblue’s version and also, they have great social media tracking. Read more about Sendinblue vs Mailchimp in this latest review.
You might find this article interesting because it talks about how you can use SendinBlue in your marketing.
Constant Contact is another popular Mailchimp alternative that we love. Constant Contact has all of your needs covered. This Mailchimp alternative will also have a few extra features and social media integration capabilities that will sort your contacts into one master list.
Why Use Constant Contact
Constant Contact’s features are numerous and easy-to-use and can guarantee a takeoff for your small to medium enterprise. For example, you might use it to get access to lists of people, a great variety of customizable templates, various tools for social media sharing, plus plenty of ways to track open and click through rates. What’s more, Constant Contact provides support for contact management as well. Furthermore, the company has a separate mobile app that makes email creation and sharing easier!
Constant Contact Vs Mailchimp
While Constant Contact offers contact list management features as well as email list segmentation, Mailchimp has several additional tools right at your fingertips (at no extra cost) which will provide you with a whole new level of power and flexibility! We have extensively discussed this comparison in our post – Mailchimp vs Constant contact.
You should also head over to your blog and find out more about Constant Contact.
As of today, GetResponse is a very nice way to go about managing email marketing. It offers numerous amazing tools, including an easy-to-use landing page creator and a webinar toolset, that are not available with other comparable tools. GetResponse is a unique email marketing solution that provides end-to-end assistance when it comes to observing and analysing your data. It is one of the easiest email newsletter tools available and gives you free photo images from iStock as well as an iOS and Android app.
Why Use GetResponse?
Why should you consider Getresponse over Mailchimp? GetResponse features rich tools that allow you to create automated emails based on sales conditions. What makes Getresponse such a great option for those who are looking to host their email marketing campaigns? With email marketing automation on your side, you can easily trigger sale conditions and engage with customers. Their multimedia centre allows you to access stock photos and generate QR codes amongst other things, which is also a nice extra for those wanting to make a lasting impression.
Additionally, you can use the 25 available languages to communicate with your international audience. If you have plans to host webinars, then Getresponse is a great option as it offers the ability to host events that allow people to not only see and simultaneously hear you but also share a screen. Moreover, It is possible with their Conversion funnel feature to set up sales funnels.
GetResponse vs. Mailchimp
When it comes to free email services, some restrictions still apply. Getresponse does not offer heatmaps and abandoned cart campaigns; you get these only when you switch to the Premium plan. In fact, even if an email service is free, it can contain some limitations regarding add-ons or visual capabilities.
There might also be a couple of blog posts on getresponse that we listed below. Check them out!
ActiveCampaign is likely to appeal to you if your business needs more emails than Mailchimp provides. If you want better automation and offer superior reporting, ActiveCampaign may be the right choice for you. ActiveCampaign offers plans tailored to many types of businesses that are easy to understand and easy on the pocket too – maybe too much so!
Why Use ActiveCampaign?
If you’re looking for automation in your email marketing campaigns, ActiveCampaign is a great option. If segmentation and A/B testing are on the top of your “must-have” list, they have you covered. You will find a robust CRM system there too – one that may even do you better when it comes to listing management. Site Messages and Live Chat can also serve to create more personal experiences online if that’s what you are into. Last but not least, it’s more cost-effective than MailChimp.
ActiveCampaign vs Mailchimp
ActiveCampaign doesn’t offer a free plan like Mailchimp. Moreover, Mailchimp’s drag-and-drop email builder is cleaner and more convenient to use than ActiveCampaign.
MailerLite is a marketing automation tool, which has over 1 million users and provides email marketing, SMS marketing, and landing page builder services. They offer cheaper plans and also better landing page design. This tool is considered one of the best alternatives to Mailchimp.
Why Use MailerLite?
With the Mailchimp free plan, you get 1,000 subscribers and can use most features. What we really love is their landing page builder, which in our opinion excels that of competitor mailchimp. Their paid plans are cheap, especially for a small business on a tight budget. They also offer 5 languages. They have an app for iOS, so there’s not much standing between you and your potential clients. It’s an excellent competitor to Mailchimp!
MailerLite vs Mailchimp
MailerLite’s reporting and tracking tools are unimpressive and do little to help you optimise your campaigns effectively.
Moosend caught our eye for their generous Free Forever plan, which includes access to almost all their pro features. They also include a good selection of responsive email templates and advanced segmentation. Like Mailchimp, you can pay as you go, but Moosend will cost you significantly less.
Why Use Moosend?
Moosend is a great choice for a free email marketing service. Their free plan has 1,000 subscribers. This is great for small businesses that just want to send out monthly newsletters or announcements. You’ll also get access to their visual workflow editor, where you can create automated workflows. The free plan also includes advanced segmentation, and you can unlock landing pages features by availing of premium plans.
Moosend vs Mailchimp
If you’re more into native integrations, MailChimp wins hands-down. However, if you want to focus on metrics and deliverability, we would recommend trying Moosend first.
Omnisend is a marketing and automation platform that focuses on eCommerce email and SMS. It also has strong segmentation options, which MailChimp lacks, and automation tools that are more conversion-focused than MailChimp’s solution.
Why Use Omnisend?
Omnisend works very much like MailChimp. The difference is that Omnisend was built specifically with online stores in mind, and it has even created email templates that are geared toward eCommerce sites.
Omnisend vs Mailchimp
While Omnisend focuses on automation, MailChimp is equally great for sending out a single email marketing campaign. In fact, you can use MailChimp as your sole email marketing software if you need to. Mailchimp also offers free automated workflows, but Omnisend does not have any such offer.
ConvertKit is a relatively new email marketing tool, but it’s become very popular among digital marketers because of its features and the way it works. It was designed with digital marketers in mind, so it’s great for beginners or people who want to do email marketing without any hassle.
Why Use Convertkit?
Effectively managing a contact list is much easier in Convertkit , allowing you to create better-targeted email marketing campaigns. Furthermore, you can use custom domains for your landing pages on the free plan, which is not possible with Mailchimp. Convertkit also has responsive customer support, which can be a problem with Mailchimp.
Convertkit vs Mailchimp
Although Mailchimp does not have as many templates and landing page options as ConvertKit, it’s more generous when it comes to the free plan – you get to work with up to 2,000 subscribers on this plan. Another factor to consider when deciding which platform better fits your needs is that Mailchimp has a greater range of available elements than what’s offered with ConvertKit.
Benchmark’s email newsletter solution is ideal for those running small businesses with a manageable customer base and limited budget. The company is based in 15 countries across the world but specialise in smaller brands.
Why Use Benchmark?
Benchmark offers better customer support and is ideal for multilingual companies.
Benchmark vs Mailchimp
When it comes to advanced features and automation, Benchmark falls short. They also have a limited amount of image data storage – while Mailchimp allows you to store an unlimited amount of images.
AWeber offers free and paid options. The free version limits you to 500 subscribers and 3,000 emails per month, but it also includes all the features listed on the store page including A/B testing, email analytics and conversion tracking (which let you track your emails’ performance).
Why Use AWeber?
Marketing automation systems help you organize, manage and constantly communicate with your contacts. Their features can be used to automatically manage subscribers via rules that you create. AWeber also offers decent customer service and educational tools so that individuals who aren’t familiar with managing emails can learn the basics.
AWeber vs MailChimp
AWeber charges more than Mailchimp for high volume email sends. However, Mailchimp becomes slightly expensive when you avail the offer for over 100,000 subscribers.
The Mailchimp Alternatives: Wrap Up!
We hope you enjoyed our list of the best MailChimp alternatives. It’s important to analyse your options carefully before settling on a marketing platform. You can use any of these MailChimp alternatives to power your email marketing campaigns. If you want to learn more about any of these platforms, we’d encourage you to read the full reviews on our blog. Thanks for reading, and we hope you found this information useful!