Brevo Review, Pricing, Alternatives & Best Ways to Use Brevo + Steps!!

This year we saw why there is a need to start your business online and start finding & connecting with them on the web. Digital marketing is the hottest trend this year, we might call it the digital revolution. Email marketing is a big part of this digital game, it helps you connect with your users and deliver important messages. In this article, we will discuss one such service that helps you grow your business faster through its marketing automation services.

We will discuss Brevo and will do a complete Brevo review in this article. Launched in 2012, it has gained a significant space in the marketing automation industry, particularly in email space. It also provides solutions like SMTP Server, landing pages, email funnels, SMS marketing etc.

You will witness almost every small, medium or large business using emails in some form to connect to their customers, either wishing them on their anniversary or sending them a reminder regarding their abandoned cart, sending the update for a new product feature etc. Businesses like yours can integrate an email API into their software to streamline these processes, enabling seamless communication and enhancing customer engagement.

You will see emails as being the most common way to interact. Now what to do if you have a massive list? I will recommend using a free SMTP Server, now don’t get perplexed if you don’t know what is an SMTP Server?

We are going to cover the following aspects while reviewing Brevo –

1. Brevo Review
2. SMTP.com Review
3. All Brevo Features
   • Brevo Pros
   • Brevo Cons
4. Brevo Pricing
5. How to use Brevo on your WordPress Site to send free emails
6. How to do Automation using Brevo
7. Brevo Vs Mailchimp
8. Brevo’s Affiliate Program
9. Brevo Alternatives

Brevo Review – Let’s take a glance

Brevo is the new fad in email marketing. You will see a lot of people writing about Brevo and recommending you Brevo. Even without trying the product, I have been using Brevo across different websites and it has some awesome capabilities when compared to its counterparts. First, the affordable pricing that lets you send 9000 emails for free every month.

Second the drag and drop editor is flawless and it offers 100+ free email templates that covers almost all your needs, like year review, holidays, product launch etc., you name it and you got it.

In this Brevo review, I will talk about the pricing in detail and will also talk about the advanced features that make it so unique. It provides some awesome web monitoring and lead scoring tools. You can integrate your SMS marketing and email marketing efforts in a single platform.

Brevo has recently revised their pricing. Earlier they used to offer 4 different plans but now they have accumulated the plans into three. In the free plan, you can send 9000 emails for free every month. That is limited to 300 emails every day.

As an email marketing professional, I can vouch for Brevo, it offers almost everything you need to run a successful email campaign. You can SIGN-UP HERE to start sending free emails.

If you’re looking for a more upscale tool, you should take a look at the option below, which is far more reliable as well as useful for your everyday email requirements.

SMTP – (Premium Tool)

SMTP.com is a platform that caters to all your transaction, email relay, and email delivery needs at a very affordable price. With decades of experience, SMTP.com is regarded as the most trusted sender in the industry by ISPs. SMTP.com has been trusted by over 100,000 customers over the years.

SMTP.com is extremely intuitive and easy to set up. It can be integrated seamlessly into your current business system. If you need to migrate from another provider, SMTP.com makes it effortless.

Features

● Dedicated IP

● Email API: Integrating SMTP.com with your business can be easy with the email API feature. They have complete API documentation on their website that can help you integrate your business in just 5 minutes.

● 24×7 Customer Support: The round-the-clock support is one of the best features of SMTP.com. Support is available both on the website and also for paid customers. 24×7, all human support is available for all customers across all plans. No third party is involved and solutions are provided fast for easy implementation. Online chat support is also available for those who are looking for more information about SMTP.com

● High Volume Sending Solutions: This newly launched feature is great for those businesses who want to send more than 250 million emails a month. Customized quotations and solutions are available.

● Reputation Defender: This is an add-on feature that helps clean up your email lists. It doesn’t need any integration but actively monitors your lists and provides a report.

Pricing

SMTP.com offers affordable delivery services and caters to all kinds of businesses. Their plans range from $25 to $500 and above. The best part about this platform is that all the features are available in all the plans. The prices change only based on the volume of emails sent monthly. Even with the lowest price pack, users can get access to 24×7 customer support and all the SMTP tools. The Reputation Defender for list cleaning is an add-on feature available for all users.

Now back to Brevo features:

Brevo Features – Why choose Brevo as your Email Marketing Platform?

Most email marketing platforms that you see do not have the resources to give you a one-stop solution to all your marketing automation needs. In this Brevo review, I want to clarify that Brevo, along with email marketing features, offers SMS marketing, landing pages, chat support, etc.

Like all the other email marketing platforms, Brevo, too offers a drag-and-drop editor which is quite good. Let’s look at each Brevo feature in detail:

• Drag N Drop Editor Analysis
• Brevo Reporting Analysis
  • Real-Time Reporting
• Transactional Email Feature
• Marketing Automation
• CRM and Contact Management
• Facebook Ads

Build Effective Email Campaigns Using Drag & Drop Feature

Their drag-and-drop editor is one of the best in the market right now. You can either create a template right from scratch or use their one of the pre-made templates. You can easily create a professional-looking email template by adding, GIFs, images etc. In your email templates, you can also send affiliate links which are not supported by Mailchimp, Read the main differences about Mailchimp and Brevo in our blog – Brevo Vs Mailchimp – Complete Comparison!

You can check out the Brevo email marketing feature here.

*If you face any difficulty in using their drag-and-drop editor, here is complete guide on how to use Brevo’s drag-and-drop editor.

You can also save and customize a template that you made earlier. Brevo CRM lets you import your contacts to make notes of the interaction you had with each of your contacts, so you can manage the contacts more efficiently and increase your revenue.

Brevo Reporting

If you are looking at getting the maximum out of your email marketing efforts, I would suggest you choose an email provider which can deliver in the reporting aspect. Reporting & Tracking is very essential if any business want’s you increase their revenue. In marketing, you need to constantly keep improving or optimizing your campaigns. A business owner, marketer, the entrepreneur knows the true value of knowing what works and what doesn’t. Brevo is well-versed to help you get a proper reporting overview.

Brevo provides you with all the relevant data like the opening rate, CTR, unsubscribe rate, etc. The biggest advantage of using Brevo is that it provides you with data for each individual subscriber, which you can easily create narrow funnels according to your subscriber’s behaviour and push them even more into getting your services or buying your product. You can check the bounce rate, unique clicks, open rate etc. Also, you can check the past opening habits of your clients and do send-time optimisation. In this article, we have discussed how to do send time optimization and send emails at the best time.

With Brevo reporting, you can also check which subscribers have marked your emails as spam, how many have clicked the link in your emails (also you can define your links and see where the traffic came from), and visited your site.

Here is a complete tutorial about how to review your email campaign reports.

Brevo Real-Time Reporting

Now moving on to the Real-Time reporting feature offered by Brevo, it is one of the most advanced tracking in the industry. You can also create your own goals to be tracked with their custom metrics. Sign up to send unlimited emails to check out their reporting features.

You can filter out the fields according to date. You can sort out your reports according to the click rate, unsubscribe rate, open rate, etc. for your email campaigns in a particular time period say any particular month or quarter. Say you want to check out your CTR in all the campaigns in Jan or May to June you can easily check out the previous reports and see what worked and what didn’t.

Here are some of the reporting features as per the different plans offered by Brevo:

Brevo Transactional Email Feature

First, let’s start with what is a transactional email? In brief, a transactional email is an automated, generated email that your subscribers get when they trigger a funnel through their actions. You have no control on when these emails are sent. Eg welcome emails, password resets, abandoned cart, order confirmation, etc.

Almost every time I am dogged by this question what is a transactional email and how is it different from marketing email? That forced me to add a section in my transactional email guide.

You can use Brevo’s SMTP server to send transactional email. I have covered the steps on how to use Brevo to send transactional emails in your WordPress websites.

Check out Brevo transactional email features here on their website.

You can use Brevo to reduce your spam score automatically, by blacklisting the contacts that do not open your emails or lead in hard bounces.

In the image below, you can check out what Brevo’s dashboard looks like. Sign up for free to check out their dashboard.

Marketing Automation

I can’t stress this enough that marketing automation is the future of getting more conversions, with tools becoming smarter than before the automation funnels are evolving drastically. With marketing automation, you can easily automate the emails that you send for the actions that your users take, i.e enter them in funnels.

 

With Brevo you can either create a brand new workflow according to your needs or choose from their library of automated Workflows.

Brevo is also number one in our free autoresponder tools list because of the customization capabilities it has to offer you can edit the workflow libraries present and add your own steps as well. Like if you are automating sending a welcome email to a new person, you can choose a welcome email workflow.

Here are some of the things that you can do with Brevo automation:

• Send a welcome SMS along with the welcome email.
• Setting up an automated welcome email for new subscribers.
• You can customise the lists in which your contacts will enter via different forms on your website. Read here about how to manage your contact lists with marketing automation
• Setting up double opt-in to get better leads.

Check out the MARKETING AUTOMATION FEATURE of Brevo here.

CRM and Contact Management

Brevo is not just an email marketing automation company but a full-fledged customer relationship management software solution. That means it provides so many more reasons to choose Brevo. You can use your dashboard to manage your contact lists.

You can easily integrate Salesforce with Brevo which eases your contact management even more. Brevo lets you store numerous contact details, for better data segmentation, like:

• Basic information regarding your contacts, like first name, last name, emails, and phone numbers.
• Notes from a meeting or call.
• Tasks related to a particular contact.

You can easily manage your contacts, and create different workflows for better conversions.

Facebook Ads

You can use Brevo for retargeting your leads on Facebook using their email IDs that helps you create brand awareness and thus increase your sales. You can use your Brevo dashboard to create your Facebook ad and customize it at your discretion. Some of the aspects that you can control using Brevo’s Facebook ads feature are:

• Choose the image or gif to display on your ad
• Control the CTA and the steps that follow
• Control the amount you want to spend each day, Brevo optimise your campaigns to get you more conversions as per your targeted contact’s behaviour

Once you import your contacts and run your add, you can use lookalike audiences to reach an even greater audience. Your Facebook account has already optimized for your contact list and it will show your ad to similar contacts. In your Brevo dashboard for Facebook ads, you can check out the number of people reached, impressions, clicks, the cost for each click, etc.

Here’s a GUIDE ON HOW TO CREATE YOUR FACEBOOK CAMPAIGN USING BREVO

Brevo Cons – Drawbacks

Basic Plans – Lacks Key Features

When you compare Brevo to its alternatives, the pricing offered is more reasonable. As the pricing is based on the number of emails rather than the number of contacts. The free plan lets you send 9000 free emails every month, but it’s limited to 300 emails every day.

Brevo is awesome if you are choosing a higher plan, but its basic plans lack the basic features that are necessary for a successful email campaign.

In the Starter plan which is $9 per month, you don’t get A/B testing or advanced statistics. Also all your emails will contain a Brevo logo.

In the Business plan which costs $18 per month, you can send emails without the logo of Brevo but this plan still lacks features like multi-user access (add-on). If your business is looking to send bulk emails and SMS, along with some basic CRM features, you can go for the free plan of Brevo.

COMPARE BREVO PLANS – FEATURES OFFERED BY EACH PLAN

Brevo Plan Wise Features

Here is a full list of different Brevo features and which plan they are a part of:

Brevo Pricing: Comparison of the plans?

Here is the pricing offered by Brevo in various plans:

Check out the Brevo Pricing in detail.

Brevo plans are based on the number of emails sent by you and not the number of contacts. There are still very few companies in the email marketing domain that charge you by the number of emails you send.

In the Business package, you can choose contact tiers between 5,000 ($18/month) to 1 million emails ($669/month) per month. You can sign up here.

Check out the price comparison of Mailchimp and Brevo.

If you are a small company and you have just 100 to 500 contacts in your list, then this free package might be everything you need. This is a smart idea.

While the Free and Starter versions of Brevo provide you with real-time data, they do not provide location or system information, heat maps, or open and click on statistics. The full set of reports is available in the Business and Enterprise plans.

A dedicated account manager is the only limitation in support and integration for enterprise customers as you would expect. Each Brevo has full access to the API Docs and plugins, documentation, and an excellent customer support team of the company.

Brevo Affiliate Program

Brevo affiliate program is one of the most efficient programs in place. It pays you 100 Euros for every paying customer you refer and their cookies remain active for 90 days. Brevo uses Tapfiliate as their affiliate tracking solution. You can effectively use it to monitor your commissions. Commissions payout takes place every month through PayPal or bank transfers. Brevo has an amazing affiliate program for its customers and is the best free email sender for small businesses.

You can read more about their affiliate program here.

Brevo Alternatives

Check out the table below to see Brevo alternatives and their price comparison. If you want to check out details here is a detailed article by us on Brevo and its competitors.

Server	Price	Free Emails
Brevo	Plans vary from FREE to $25 per month	9,000 emails 1st month limited by 300 daily
Constant Contact	No Free Plans	FREE emails to 500 subscribers for 1st month
Pepipost	Plans start from FREE to $25 per month	30,000 emails for 1st month then 100 emails daily
GetResponse	Plans starting from FREE to $13.3 per month	Unlimited Mails to 500 contacts for Free-Forever
Elastic Mail	Pricing starts from FREE to $15 per month	Free 3000 emails every month limited to 100 per day.
Moosend	FREE emails to $9 per month	Send unlimited free emails to 1,000 subscribers
Google Gmail SMTP	500 FREE emails daily to $6 per month	FREE 500 emails daily
Mailgun	FREE mails to $35	Free 5,000 emails per month for 3 months
SendGrid	Free to $15/month	FREE 40,000 for the first month only after that 200 daily free forever.

There’s one more premium alternative to Brevo that you can consider:

SMTP (Premium Tool – 50,000 emails/mo in just $25)

SMTP.com is a platform that caters to all your transaction, email relay, and email delivery needs at a very affordable price. With decades of experience, SMTP.com is regarded as the most trusted sender in the industry by ISPs. SMTP.com has been trusted by over 100,000 customers over the years.

SMTP.com is extremely intuitive and easy to set up. It can be integrated seamlessly into your current business system. If you need to migrate from another provider, SMTP.com makes it effortless.

Features

● Dedicated IP

● Email API: Integrating SMTP.com with your business can be easy with the email API feature. They have complete API documentation on their website that can help you integrate your business in just 5 minutes.

● 24×7 Customer Support: The round-the-clock support is one of the best features of SMTP.com. Support is available both on the website and also for paid customers. 24×7, all human support is available for all customers across all plans. No third party is involved and solutions are provided fast for easy implementation. Online chat support is also available for those who are looking for more information about SMTP.com

● High Volume Sending Solutions: This newly launched feature is great for those businesses who want to send more than 250 million emails a month. Customized quotations and solutions are available.

● Reputation Defender: This is an add-on feature that helps clean up your email lists. It doesn’t need any integration but actively monitors your lists and provides a report.

Pricing

SMTP.com offers affordable delivery services and caters to all kinds of businesses. Their plans range from $25 to $500 and above. The best part about this platform is that all the features are available in all the plans. The prices change only based on the volume of emails sent monthly. Even with the lowest price pack, users can get access to 24×7 customer support and all the SMTP tools. The Reputation Defender for list cleaning is an add-on feature available for all users.

General FAQ

What is Brevo?

Brevo is a marketing automation company that you can use to automate your email, SMS, and Facebook marketing efforts. While most of the people use it due to its email marketing capabilities. It also provides services like transactional email, autoresponders, send time optimisation etc. You can create complex marketing workflows using Brevo.

Is Brevo free?

Brevo offers a free plan in which you can send 9000 free emails every month forever. Check the free plan here.

How do I export contacts from Brevo?

You can easily export Brevo contacts with their attributes by:

1. Go to Contact Tab in your Brevo account
2. Either choose all your contacts or create filters to export segments
3. Then choose the check box on the left to select all the contacts that you filtered
4. Click on ‘More actions’, select Export.
5. Select the attributes that you want to export and the CSV field separator.

What is Brevo email?

Brevo is an email marketing platform that provides you with SMS, Email, Landing Pages, Ads, etc. It helps you grow your online business in less time and gain the visibility that you deserve. Check out the complete Brevo Review here.