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Omnisend Pricing Guide: Everything You Need To Know

Omnisend is revolutionizing the email marketing world with a specially-curated collection of email templates for Shopify. It has become very popular among online merchants and entrepreneurs. In this article, we’re going to be looking at Omnisend pricing plans as well as their offerings compared to the Mailchimp. We hope that you will thoroughly enjoy this read!

We know that Omnisend’s features and alternatives can be difficult to understand, so we’ll break it down for you.

Is Omnisend Free?

Wondering how much Omnisend costs? Well, there is good news. Omnisend offers a free plan. Its free plan offers 500 emails per month and an unlimited list of contacts. However, you will only be able to market to only 250 contacts. The ability to free unlimited contacts is one of the most appealing features of this software but it could easily be outgrown given that you only send out a lot more emails than average.

If you are only a small company or just a beginner in the email marketing, then the free plan is the best choice for you to start branding. The good thing is that the free plan includes all the features such segmentation, landing pages, custom workflows, and much more. 

The Complete Omnisend Cost: A Detailed Explanation

Omnisend is an all-in-one business automation platform built especially for ecommerce marketers who want to grow their businesses. The software can handle every aspect of your marketing processes: from automating outreach efforts, creating custom lists of contacts and email marketing for driving revenue through sales, to SMS and other mobile marketing communications aimed at increasing engagement with customers on a personal level. According to your specific needs, there are three main payment plans available: Free, Standard and Pro plan.

They offer an identical set of features, with the only difference being what you can send to how many people. The number of included emails and SMS messages changes between tiers as well.

Let’s have a look at detailed Omnisend pricing plans.

Omnisend Pricing

A Detailed Comparison Of Omnisend Plans And Pricing.





Mobile-friendly Email Templates

Automation Workflows

Multiple Users for Your Account





60 international SMS

60 International SMS

3,540 International SMS

Omnisend Branding

Sales, Campaign, and Retention Reports

A/B test Campaigns

3rd Party App Integrations

Sign-up Forms & Landing Pages








Click map

24/7 Email and Live Chat Support

Email only

Dedicated Account Manager

From 60,000 contacts

From 27,000 contacts

Click map

Product Picker and Product Recommender

Google Ads Customer Match

Custom domain signature

Website tracking

✔ (for 1 month)

✔ (for 6 months)

✔ (for 18 months)

Push Notifications


Pricing plans based on the size of your contact list.

Number of Contacts

Free Plan

Standard Plan

Pro Plan


$0/500 emails



$16 per month for 6,000 emails

$59 per month for unlimited emails



$35 per month for 30,000 emails

$59 per month for unlimited emails



$65 per month for 60,000 emails

$90 per month for unlimited emails



$115 per month for 120,000 emails

$150 per month for unlimited emails



$245 per month for 300,000 emails

$370 per month for unlimited emails



$330 per month for 600,000 emails

$650 per month for unlimited emails

The Difference Between The Standard And Pro Plan, And Which One Should You Choose?

Are you a growing business who needs more than the Standard plan can offer in terms of emails? The next step-up is Pro, which includes everything that the Standard plan does—just more of it. The Pro plan offers more international SMS (3540 at 59 dollars) and also, to improve deliverability, the platform allows its users to add a custom domain signature.

If you’re doing a lot of sending via SMS, then the Pro plan option is definitely worth exploring.

Pricing of Omnisend SMS and MMS

Messages can be sent through either SMS or MMS. Messages sent via SMS cost $0.15 per message in US. and the charges for sending SMS changes from country to country.

The Omnisend’s all the three plans offers a limited credit for sending SMS. However, if you want to send more SMS or MMS, then Omnisend offers reasonable and affordable offers for it.













Comparison Between Omnisend and Mailchimp Pricing

When you’re just starting out, growing your customer base can be a bit harder than expected. In that case, it might not be worth paying for features on MailChimp that aren’t necessary for your business. Omnisend offers all free features, and you should take advantage of them if you want to send a few simple emails to your customers. Omnisend is an affordable email marketing automation software designed for growth, and may work well if your brand launches complicated e-commerce functions in the future. Once you move onto a paid plan with Omnisend, you will see that the pricing for the service is very affordable and not much different from Mailchimp. Further details can be checked here.



Omnisend Standard Plan

Mailchimp Plan

Free plan

Unlimited contacts with 500 emails (250 reach)

2,000 contacts and 10,000 emails

2,500 contacts



5,000 contacts



10,000 contacts



20,000 contacts




Wrapping Up: Omnisend Pricing Guide

While there are plenty of email automation services out there, Omnisend is a key one that’s designed specifically for ecommerce and is focused on helping brands grow. With its easy-to-use platform, advanced options, and flexible pricing tiers, it’s a good choice for those trying to grow their ecommerce brand. If you go with a paid option at Omnisend, you can take advantage of its personalization features, which help you increase customer engagement by making your emails relevant to each person. Even though the free plan has great features as well, we also think that if you’re not ready to jump into a paid plan, you can still make use of the generous limits. Trying to Omnisend out won’t hurt!


Is Omnisend free of cost?

Yes, Omnisend is free to use and offers a free plan with many features including unlimited contacts and 500 emails with only reach to 250.   

How to use Omnisend with Shopify?

You can easily integrate Omnisend and Shopify. First, you have to set up your accounts with both Omnisend and Shopify. Then, you have to add the Omnisend app to the Shopify app store. Lastly, from Shopify admin, register your Omnisend account.

Which platform is better, Omnisend or Mailchimp?

That depends on what you’re in search of. If you are looking for an email marketing tool that focuses specifically on e-commerce, Omnisend is definitely worth your time to check out. See how the two stack up against each other in the Omnisend vs Mailchimp comparison above.