SMTP Review: The Complete Email Marketing Tool (Discussing Features, Pros/Cons, and more)

SMTP Review

No Free Plan

Ease of Use


Setting Up








Value For Money



  • Easy To Integrate
  • Track Every Email Communication
  • Great Security And Data Protection
  • Good Email Deliveries
  • Beginner Friendly


  • Issues May Occur When You Cancel the Service
  • Occasional Bugs comes under one of the most organized email marketing tools.

It is an email service provider exclusively focused on the execution of email delivery and email relaying for marketing and enterprise application customers. has served over 100,000 enterprises worldwide for over two decades.

The tool provides a wide range of email delivery services, including transactional emails, dependable email delivery, and email API.

So, in this review, we’ll go over everything that SMTP has to offer and how you can benefit from it.

Not only that, but we’ll also look at its essential features, pricing plans, pros and downsides, and other aspects.

Let’s hop into it. Review: What is

<strong>SMTP Review: The Complete Email Marketing Tool (Discussing Features, Pros/Cons, and more)</strong> 1

A mail server that transmits outgoing mail to recipients is known as an SMTP server.

Each mail client has an SMTP server, however, due to a large number of users, which generates a lot of demand, the most widely used email applications, such as Gmail and Yahoo Mail, limit user access.

Here we’re reviewing which is more than 22 years old if compared with other tools in the market.

It’s a complete email marketing tool, especially for large organizations that send bulk emails regularly, it facilitates smooth email communication between business owners and marketers.

But offers much more than just email marketing services. It has a tonne of features that marketers can utilize to create more successful marketing campaigns for increasing sales and other things.

Your business can easily send and track high-volume emails using, combine them with other technologies, and start delivering email blasts shortly after setting it up. 

You may easily get all of your email delivery needs met here.

After joining up, you’ll have access to a variety of tools that are all intended to benefit your business. Features: Why It’s A Worth Purchasing Tool?

Let’s take a look down at features. There aren’t many, but all of them are simple yet effective and useful.

1. SMTP Transactional Email:

<strong>SMTP Review: The Complete Email Marketing Tool (Discussing Features, Pros/Cons, and more)</strong> 2

Transactional emails also known as automated emails are delivered in real-time to finish a transaction started by a customer. 

Any communication generated based on client activity is acceptable, including purchase confirmations, sign-up emails, and other emails.

They are a particular kind of email that helps in a business transaction. This covers items like subscription confirmations, order updates, email bills, and order confirmations and confirmations orders.

<strong>SMTP Review: The Complete Email Marketing Tool (Discussing Features, Pros/Cons, and more)</strong> 3

This is where comes in; it offers assistance and a complete platform for email delivery so your company can effortlessly produce and send this kind of email.

Payment confirmation emails, email platform notifications, and account setup emails fall under this category.

If you run an eCommerce business and need more features or control over how orders are processed, this could be a terrific tool for you. supports both the initial triggering and sending of transactional emails. 

The website is renowned for its dependability. All emails sent through are SSL secured for the highest levels of data security.

The ability to send account-related emails, billing notifications, notifications of shopping events, and more are further capabilities of transactional email support.

The Importance Of Transactional Emails:

<strong>SMTP Review: The Complete Email Marketing Tool (Discussing Features, Pros/Cons, and more)</strong> 4

Vendors can inform their clients of any activities they have taken by using transactional emails. Customers won’t have to return to the website repeatedly to look for updates in this way.

Many of the capabilities that offers are strongly geared toward increasing the email deliverability rates of your transactional emails.

2. SMTP Easy Setting Up:

Well, It’s crucial to keep in mind that itself cannot be used to send emails.

Instead, you will need to install it on your website using either its API or a plugin. However, you must first create an account before proceeding to that stage.

Making a new account is a straightforward process that you don’t have to worry about.

Just fill out the website’s form to create a sandbox account, then wait for an email to activate it. will examine and authorize your account after you activate it; this process could take up to 24 hours. Then you may begin creating your profile.

The SPF record needs to be added to your site’s DNS as a first step. The SPF record is located in “My Settings” on the “Account” tab.

Moreover, you can ask your hosting company for assistance if you’re unsure how to proceed. 

After that, you must verify in the ‘Deliverability’ tab that was successful in validating the record.

Your domain can be entered in the area at the bottom of the page. You’ll see a notification with a ‘Pass’ status if the configuration was done properly.

It’s time to incorporate into your website, now. 

The simplest method is to use a plugin, like WP Mail SMTP, but this function is limited to WordPress-powered websites.

3. SMTP Email API:

<strong>SMTP Review: The Complete Email Marketing Tool (Discussing Features, Pros/Cons, and more)</strong> 5’s Email API is available if you wish to integrate your company with an email relay provider.

You can interface with your business using this simple-to-use API infrastructure in under five minutes.

You may find comprehensive API documentation on the website. The integration of the API with your apps is described in this.

Additionally, it describes how to utilize the service, including setting up email accounts and sending emails.

You must try it out!

4. SMTP Relay Service with Customization:

<strong>SMTP Review: The Complete Email Marketing Tool (Discussing Features, Pros/Cons, and more)</strong> 6

When you join up for the SMTP service, the email deliverability and relay technology specialists at become your partners.

These deliverability specialists will help you with practically every facet of your high-volume emails.

They will help you by:

  1. To improve email sending, keep an eye on your ISPs (Internet Service Providers) and IP address.
  2. Adjust the way you deliver emails to additional inboxes.
  3. Facilitating the switch from your existing SMTP provider.
  4. Supplying technical assistance for establishing APIs.
  5. Assisting with the integration of your unique systems.

Also, you can obtain personalized reports, a dedicated IP address, branded email templates, and even a personal account manager with the help of’s service.

5. SMTP Delivery:

<strong>SMTP Review: The Complete Email Marketing Tool (Discussing Features, Pros/Cons, and more)</strong> 7 offers a controlled email delivery service.

Additionally, by doing this, you have the chance to greatly improve the effectiveness of your emails and take into account increasing the potential revenue from emails.

Below are examples of a managed email delivery service:

  1. A committed account manager who keeps a close eye on your email setup.
  2. Expert advice to enhance the delivery of email marketing.
  3. All major mailboxes are geared toward transactional email templates.
  4. A first migration service that won’t interfere with your company’s activities.

Basically, a managed email delivery service from could be an excellent solution if you want a powerful email service but lack the staff or time allocated to administering it.

This makes it worth purchasing an email marketing tool.

6. SMTP Customer Service:

Customer service must not be overlooked.

Both for visitors to the website and for paying customers, customer service is excellent.

You can communicate with the sales team through the live chat feature on the website.

Use this only if you are interested in learning more about the products and considering becoming a member of

Customers that are paying receive outstanding customer service. All internal, human help is provided; no third-party support facilities are involved.

You can get assistance in a number of areas, account management, including delivery consultants, and initial integration.

Customer support is easily accessible through a live chat feature or a telephone service, depending on whether you need assistance with an issue or want to make the most of the platform. Pros And Cons:

SMTP Pros:

  • To protect your users, may also send authentication emails with one-time passwords.
  • It’s simple to integrate into your current business structure.
  • Excellent security and data protection for email inboxes.
  • The tool has better email delivery rates and avoids blacklisting.
  • You can track every email communication with (regardless of volume).
  • Businesses can use a number of email services from all in one location.

SMTP Cons:

  • Canceling the service could be tricky.
  • It has been noticed that some people might find the price plans a bit pricey, especially for smaller enterprises. (But plans will be reasonable in upcoming times). Pricing:

<strong>SMTP Review: The Complete Email Marketing Tool (Discussing Features, Pros/Cons, and more)</strong> 8

Currently, provides a total of 4 pricing tiers:




and Enterprise.

Plans and prices are based on email traffic with access to all features.

Let’s check out the pricing plans. Pricing – Essential Plan:- ($25/month for up to 50,000 emails monthly)

  • Shared IP
  • Email Relay API
  • Reliable Expert Support
  • Detailed Reporting
  • Reputation defender (add-on) Pricing – Starter Plan:- ($80/month for up to 100,000 emails monthly)

  • Dedicated IP
  • Email Relay API
  • Reliable Expert Support
  • Detailed Reporting
  • Reputation defender (add-on) Pricing – Growth Plan:- ($300/month for up to 500,000 emails monthly)

  • Dedicated IP
  • Email Relay API
  • Reliable Expert Support
  • Detailed Reporting
  • Reputation defender (add-on) Pricing – Business Plan:- ($500/month for up to 1000,000 emails monthly)

  • Dedicated IP
  • Email Relay API
  • Reliable Expert Support
  • Detailed Reporting
  • Reputation defender (add-on) Pricing – HIGH VOLUME SENDERS (Minimum of 250 million emails/mo)

  • Dedicated SMTP platform instance.
  • A completely dedicated IP and MTA.
  • There is no shared mail queue.
  • Callbacks/webhooks, notifications, and a dedicated and scalable API
  • Aggregation of statistics on demand.
<strong>SMTP Review: The Complete Email Marketing Tool (Discussing Features, Pros/Cons, and more)</strong> 9 Affiliate Programme:

There are a few things you should know before enrolling in’s affiliate program.

You can significantly improve your income by telling your readers about

You produce these sales by urging your clients to go to our website and subscribe to a paid plan via the Partner Portal.

However, will also help you with their materials like permission to use the graphic images and text solely for the purpose of identifying your site as an Affiliate/Partner participant and to assist in generating sales. 

To join the program, you must submit a fully completed Partner/Affiliate form.


During the signup period, the commission payout will be decided for each partner individually.

Only once an order has been fully processed and settled, commissions will be paid. 

For a year, you will receive a share of the qualifying revenue from referral sales.

You should also be aware that reserves the right to exclude commissions obtained through dishonest, unlawful, or excessively pushy, dubious sales or marketing practices. Alternatives:

Server Price Free Emails
SendinblueFrom Free to $25/month300 emails/daily to unlimited contacts.
OmnisendThe plan varies from Free to $59/month (up to 500 contacts)Send 500 emails/mo with a free plan for Reach up to 250 contacts.
MailchimpFree to $9.34/monthSend 2500 emails for up to 500 contacts for free
GetresponsePlans start from FREE to $15.58 per monthUnlimited Mails to 500 contacts/per month
Constant Contact60-Day Free Trial To $9.99/monthFREE emails is limited to up to 100 unique contacts per campaign.
AWeberPlans start from free to $16.15/monthWith 500 email subscribers and 3000 emails/per month.
MailerLiteFree to $19/month for up to 1000 subscribers.You can send up to 1000 subscribers with 12,000 monthly emails for 1 user. Conclusion: Our Verdict

You may now have a clear understanding of the email delivery and management services that this business can provide.

The deliverability rates for SMTP are the highest on the market, and will help anyone’s email marketing efforts. could be a fantastic option for you if you’re looking to increase the ROI from your emails.

You must try it out once.