Constant Contact is one of the platforms of email marketing that was established in 1995. This platform usually targets small businesses and startups. Through this platform, one can easily send email marketing campaigns and build websites from pre-designed templates or from scratch. This tool also helps in social media marketing, creating online stores, and many more useful digital services.
The pricing plans and packages of constant contact are very affordable. Through this tool, you can send effective and efficient email marketing campaigns. The platform is currently in its blooming stage and its users are expected to reach 4.3 bn emails to be sent and received by the end of 2023. When compared to its alternatives I found that Constant contact gives a lot more marketing features in a single place.
Check out the various features of each plan offered by constant contact with its users.
- Email marketing
- Contact management
- Marketing automation
- Marketing channels and engagement
- Online stores
Constant contact currently offers two main plans to its customers, namely email and email plus plans.
Highlights of email marketing plans
- Constant contact offers 1 month free trial to its users to get handy with the tools and then purchase any plan.
- This platform currently offers 2 major plans with name- email and email plus.
- The pricing of the plans is based on the number of contacts.
- Email plan starts at $20/month and Email plus plan starts at $45 per month.
Let’s look at some email marketing features of different plans.
|Monthly Email Sends||Unlimited||Unlimited|
|Apps & Integrations||YES||YES|
|Shoppable Landing Pages||YES||YES|
|Tracking & Reporting||YES||YES|
|Customizable Pop-up Forms||NO||YES|
|New Customer Consultation||NO||YES|
Let’s see at the features of Contacts management
|Contact List Import||YES||YES|
Check out the various Marketing Automation features offered by Constant contact in different plans
|List Building Tools & Welcome Email||YES||YES|
|Automated Email Resend to Non-openers||YES||YES|
|Subject Line A/B Testing||YES||YES|
|Automated Email Behavioral Series||NO||YES|
|Automated Email Welcome Series||NO||YES|
Check out the various Marketing channels and engagement features offered by Constant contact in different plans
|Social Monitoring & Inbox||YES||YES|
|Facebook & Instagram Ads & Insights||YES||YES|
|Event Management & Marketing||YES||YES|
|Google My Business||YES||YES|
Let’s have a look at what these plans offer to its customers in the area of websites
|SSL Certificate (Security)||YES||YES|
|Connect a Custom Domain||YES||YES|
Let’s have a look at some features of online stores in different plans
|Online stores||EMAIL PLUS|
|Sell Unlimited Products||YES||YES|
|Accept Online Payments||YES||YES|
|Digital Products & Downloads||YES||YES|
|Order, Inventory & Tax Management||YES||YES|
|Coupons & Discounts||YES||YES|
|Integrated Shipping Management||YES||YES|
WHICH PLAN TO CHOOSE?
Basically, constant contact offers only 2 plans as of now, i.e., email and email plus plans. There is not much difference between the two plans besides three or four features. Differences are seen in email marketing features like RSVP, polls, coupons, etc and there is some difference in marketing automation features.
According to me, if you are having a small business or running a startup, then you should first go with a free plan to get handy with tools and then opt for an email plan which costs around Rs. 1289 per month. This plan is developed only for small businesses who are looking to create professional emails and build initial customer relationships and expand their customer base.
Now, those people who want to expand their business even better and are in a good financial condition should opt for an email plus plan. Here you get some additional features apart from email features. This plan will help you to do automated emails and will let you engage with your customers in a better way. This plan costs around Rs. 2900 per month and provides some powerful features and tools to users.