Constant Contact is one of the platforms of email marketing that was established in 1995. This platform usually targets small businesses and startups. Through this platform, one can easily send email marketing campaigns and build websites from pre-designed templates or from scratch. This tool also helps in social media marketing, creating online stores, and many more useful digital services.
The pricing plans and packages of constant contact are very affordable. Through this tool, you can send effective and efficient email marketing campaigns. The platform is currently in its blooming stage and its users are expected to reach 4.3 bn emails to be sent and received by the end of 2023. When compared to its alternatives I found that Constant contact gives a lot more marketing features in a single place.
Check out the various features of each plan offered by constant contact with its users.
- Email marketing
- Contact management
- Marketing automation
- Marketing channels and engagement
- Websites
- Online stores
- Support
Constant Contact currently offers two main plans to its customers, namely Core and Plus plans.
Highlights of email marketing plans
- Constant Contact offers a 60-day free trial to its users to get handy with the tools and then purchase any plan.
- This platform currently offers 2 major plans name Core and Plus.
- The pricing of the plans is based on the number of contacts.
- The Core plan starts at $9.99/per month and the Plus plan starts at $45 per month.
Let’s look at some email marketing features of different plans.
| CORE | PLUS | |
| Monthly Email Sends | Unlimited | Unlimited |
| Sign-up Forms | YES | YES |
| Apps & Integrations | YES | YES |
| Shoppable Landing Pages | YES | YES |
| Customizable Templates | YES | YES |
| Industry-Specific Templates | YES | YES |
| Tracking & Reporting | YES | YES |
| Ecommerce Marketing | YES | YES |
| eCommerce Segmentation | NO | YES |
| Customizable Pop-up Forms | NO | YES |
| RSVP | NO | YES |
| Polls | YES | YES |
| Coupons | NO | YES |
| Online Donations | NO | YES |
| New Customer Consultation | NO | YES |
Let’s see at the features of Contact management
| CORE | PLUS | |
| Contacts Database | YES | YES |
| Contact List Import | YES | YES |
| List Segmentation | YES | YES |
Check out the various Marketing Automation features offered by Constant contact in different plans
| CORE | PLUS | |
| List Building Tools & Welcome Email | YES | YES |
| Automated Email Resend to Non-openers | YES | YES |
| Subject Line A/B Testing | YES | YES |
| Automated Email Behavioral Series | NO | YES |
| Automated Email Welcome Series | NO | YES |
| Dynamic Content | NO | YES |
Check out the various Marketing channels and engagement features offered by Constant contact in different plans
| CORE | PLUS | |
| Social Posting | YES | YES |
| Social Monitoring & Inbox | YES | YES |
| Landing Pages | YES | YES |
| Facebook & Instagram Ads & Insights | YES | YES |
| LogoMaker | YES | YES |
| Image Library | YES | YES |
| Marketing Calendar | YES | YES |
| Google Ads | NO | YES |
| Event Management & Marketing | YES | YES |
| Google My Business | YES | YES |
| Video | YES | YES |
| Surveys | NO | YES |
Let’s have a look at what these plans offer to their customers in the area of websites
| CORE | PLUS | |
| Multiple Websites | YES | YES |
| Mobile-responsive Website | YES | YES |
| Free Hosting | YES | YES |
| Unlimited Storage | YES | YES |
| SSL Certificate (Security) | YES | YES |
| Website Analytics | YES | YES |
| Blog | YES | YES |
| Connect a Custom Domain | YES | YES |
| Save History | YES | YES |
Let’s have a look at some features of online stores in different plans
| Online stores | CORE | PLUS |
| Sell Unlimited Products | YES | YES |
| Accept Online Payments | YES | YES |
| Transaction Fee | YES | YES |
| Digital Products & Downloads | YES | YES |
| Transactional Emails | YES | YES |
| Order, Inventory & Tax Management | YES | YES |
| Coupons & Discounts | YES | YES |
| Integrated Shipping Management | YES | YES |
| Local Pickup | YES | YES |
| CORE | PLUS | |
| Marketing Advisor | Add-on | Add-on |
| Learning Resources | YES | YES |
| Chat Support | YES | YES |
| Phone Support | YES | YES |
WHICH PLAN TO CHOOSE?
Basically, constant contact offers only 2 plans as of now, i.e., Core and Plus plans. There is not much difference between the two plans besides three or four features. Differences are seen in email marketing features like RSVP, polls, coupons, etc and there is some difference in marketing automation features.
According to me, if you are having a small business or running a startup, then you should first use its 60 days free trial to get handy with tools and then opt for a Core plan which costs around $9.99/per month. This plan is developed only for small businesses that are looking to create professional emails and build initial customer relationships and expand their customer base.
Now, those people who want to expand their business even better and are in good financial condition should opt for the Plus plan. Here you get some additional features apart from email features. This plan will help you to do automated emails and will let you engage with your customers in a better way. This plan costs around $45 per month and provides some powerful features and tools to users.