Omnisend Review: Pricing, Pros & Cons, Alternatives


$0 - Free 12000 emails every month to 1000 Subscribers Max !!

Ease of use


Automation Capability









  • Ecommerce oriented
  • Amazing features are in the free plan:
  • Sales Tracking


  • Not Multilingual
  • No Advance Tracking
  • Not so many Integrations

Omnisend was launched by Rytis Lauris and Justas Kriukas in 2014 under the name Soundest and it changed its name to Omnisend in November 2017. It’s an omnichannel marketing automation platform for e-commerce businesses with email marketing at the center.

Omnichannel is a multichannel approach to sales that aims to deliver customers with a flawless shopping experience, whether they’re shopping online from their PC or mobile device, by telephone, or in a roadside store. An omnichannel process means there is an integration between distribution, promotion, and communication channels on the rear end.

After running a digital marketing agency and looking out for the most effective marketing solutions for its clients, the co-founders came up with the vision of developing a product that will be customized for eCommerce businesses and will ideally cover their needs. They grew from an email service provider to an omnichannel marketing automation medium by launching a brand new mission with the objective of making Marketing more Relevant. Since then, they have assisted thousands of eCommerce marketers to build lasting relationships with their customers by sending relevant messages to the targeted people, at the proper time, using the correct channel.

Omnisend logo

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Omnisend Review: Pricing, Pros & Cons, Alternatives 1

Omnisend Pricing

It comes with free in addition to paid plans. The free plan includes features like 500 email sends per month, Free SMS credits, Facebook Custom Audiences, Google Customer Match, etc. Read more about our analysis of Omnisend pricing here.

It comes with two paid plans:

1. Standard plan: $16/month 

This includes: EVERYTHING for Free, plus:

  • Customer Success Manager (from 60K contacts)
  • 24/7 Chat and Live support
  • Reach up to 500 Contacts
  • 6000 emails/month
  • Up to 60 SMS 
  • Unlimited Web push notifications
  • Email automation with an emphasis on advanced segmentation and eCommerce.

2. Pro Plan: $59/month

This Includes EVERYTHING in Standard, plus:

  • Advanced Reporting
  • Customer Success Manager (from 27K contacts)
  • 24/7 Priority Support
  • About 4000 SMS/month
  • Unlimited emails

Omnisend Pricing

Omnisend Pros 

On the Shopify app store it has a rating of 4.7/5, we tagged it as the leading email marketing service for Shopify – but how does it perform overall? 

Ecommerce oriented :

Omnisend is an excellent choice If you own an online store. It combines flawlessly with all famous eCommerce platforms and the email editor provides you with unique features like their product picker, gift boxes, and scratch cards. Category and Product Recommendation reports facilitate you targeting the consumers who are possibly going to buy a particular product.

Its amazing features are in the free plan:

It may have a very limited sending limit, but it does come with advanced features like 500 email sends per month, Free SMS credits and you can store unlimited contacts.

Omnisend Sales tracking:

It tracks your sales via email, SMS and push notifications.

In addition to this Omnisend has seamless integration with all popular eCommerce platforms:

  • Bigcommerce
  • Magento
  • Prestashop
  • Shopify
  • Shopify Plus
  • WooCommerce

As well as other well-known means for eCommerce like Facebook, Google Adwords, LoyaltyLion,  ReCharge, etc

Omnisend Cons

Not multilingual :

The feature is only available in English and doesn’t provide any other languages.

No Advance Tracking:

You won’t be able to track the email clients, the Social media and the location of your subscribers.

Not so many Integrations:

Omnisend has major eCommerce platforms but it’s still missing some important integrations with platforms such as Google Analytics and CRM Software.


Omnisend Alternatives:


I’m intrigued by all the features, deliverability, and pricing structure Moosend has been offering lately. Moosend is a complete platform that you can use for marketing. It includes email automation and a lot more features. In their trial plan, you can send unlimited emails to 1,000 of your subscribers. The Pro plan is priced at 10$ monthly and also includes an SMTP Server. 

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moosend homepage


Emma is an assertive alternative to Omnisend. It is an email marketing solution from The Campaign Monitor Group family of brands. Its main features include good automation and landing pages, mobile-friendly design templates, audience segmentation,   email automation, and dynamic content. The software includes integration with third-party CRM solutions, eCommerce platforms, and various social networks.

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Omnisend Review: Pricing, Pros & Cons, Alternatives 2


ReachMail is the email marketing platform that sends emails to premeditated recipients and imports existing lists from other solutions. Its direct focus is to assist email marketers in attaining exceptional delivery success. 

Also, with the drag-and-drop Message Builder users can create a professional email within minutes.

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Omnisend Review: Pricing, Pros & Cons, Alternatives 3


Autopilot is an automation solution in digital marketing that is developed to help marketers connect their existing systems, and transform leads into customers. It integrates with famous third-party tools such as Delighted, Trello, Typeform, OneSignal, Slack, and Zapier. This integration makes it easy for users to connect their existing systems and message consistently across different channels including SMS, email, and in-app messaging.

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Omnisend Review: Pricing, Pros & Cons, Alternatives 4

Active Campaign

Active Campaign has one of the most advanced email automation features I’ve seen. Their campaign builder is also very impressive. They have a trial plan for 14 days only in which you can add 100 contacts and send just 100 emails with all the professional plan features. For the lowest plan, which is Lite, you will need to pay $15 per month. Check out the pricing here. 

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Activecampaign homepage


In July 2019, the company reported providing its service to over 50,000 across more than 130 countries in the world.  Omnisend sends over 300 million emails every month apart from millions of SMSs on behalf of its customers.

The essence of the fact that Omnisend concentrates specifically on email marketing for eCommerce is a significant point in their favour. Specializing in this zone translates that what it offers online store owners are tailored to their requirements and is accomplished satisfactorily.

You’ll find several eCommerce automation at your disposal in addition to advanced segmentation, transactional emails and SMS marketing. The email template designs are also very tempting and trendy.

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