You might not know, but about 81% of small businesses use email marketing as their primary channel to acquire customers, while 80% use it for retention.
Why shouldn’t they do this when email marketing offers a huge ROI of 42,000%, meaning spending $1 will return $42? However, one thing that is both challenging and boring in the entire process is writing email from scratch.
Well, don’t worry! We have a solution to this, too. Using AI, as 63% of email marketers are doing so already, according to the Influencer Marketing Hub.
For your information, you must have already tried AI in writing emails. Have you ever chosen predictive suggestions when writing emails? If so, this is one form of using AI. That said, here are other ways to use AI in writing emails:
Draft Click-Worthy Subject Lines
An email subject line is the first line of text the recipients see upon receiving your email. It is like a door that leads them to visit a property, which is your email content. The more attractive and engaging it is, the better it is.
To make the recipient click on it, it should:
a. Describe the email’s content
b. Short and concise (around 10-15 words)
c. Personalized as the per receiver
AI tools, such as ChatGPT, Google Gemini, etc., can write multiple subject lines in one go. You, as an experienced email proofreader, can pick one that you think will best attract your audience and make them open the email.
Create Email Content
Where do you spend the most time when writing an email? Of course, writing email content for the body. Right? However, this is where AI tools are the best companions to take help from and generate an email’s body copy.
Here is a catch: you have to focus on writing an appropriate prompt to feed into the AI generative tool and tell it what to write and how to write.
Here are tips for writing a comprehensive prompt:
a. Talk about your audience, their preferences, and likes.
b. Add the details regarding your brand. The prompt should tell the tool to reflect your brand message.
c. Provide as much background information as possible.
d. Specify the tone of the email content.
e. And more.
Once the prompt is ready, select a reliable AI generative tool, such as the AI paragraph generator. This tool is designed to generate unique and informative email bodies relevant to your prompt.
Don’t forget to select the number of email samples you want to generate in one go and the type of content. Click on the Paragraph drop-down menu to choose the number of samples and content type from the respective menu.
Click on Generate Paragraph to write an email body. Once you have the content, make sure to proofread it. Look for any inaccurate information and remove it. The email body should meet your needs and requirements.
Write Personalized Messages
Doug Kessler said,
“Traditional marketing talks at people. Content marketing talks with them.”
This means that you have to create email content that is well-written and personalized for the recipients.
Personalizing email involves more than putting everyone’s name into the email. It is about crafting content that resonates with the recipient’s interests, needs, and behaviors. And AI can do this job very efficiently.
AI tools can read past emails with the contact to analyze the behavior and preferences. After that, they can write emails and create suggestions as per the conversation, the tone used, and the data shared between the sender and receiver.
If you don’t want to use such a dedicated AI email assistant, use ChatGPT instead. Feed this generative assistant previous emails, conversations, personal information, etc. It will write the next email accordingly.
Improve Overall Content’s Readability
AI tools use advanced AI and NLP algorithms to read, analyze, understand, and generate content. They are trained on large data sets and can produce accurate content without any errors.
When you write or edit emails with AI, they remove any grammar and punctuation errors present in the text. This makes your text more reliable. The readers find error-free content more trustworthy.
Apart from grammatical and punctuation errors, longer emails with bulks of text decrease the overall readability. A better idea is to keep your email body short and concise. That is sometimes hard to achieve when you have so much to say. Shortening the email body after writing is a tiring task as it consumes the most time. One of the AI tools you can use for this purpose is AI Summarizer.
This tool uses advanced AI and NLP algorithms to read the text and understand the context. After that, it removes unnecessary sentences, terms, and words to shorten the content while retaining the same meaning.
These are the steps involved in summarizing emails using this tool:
a. Copy the email you want to summarize and paste it into the text input box. To do this, use the Ctrl+V shortcut.
b. Choose the summarization mode (1.0 or 2.0), pick the summary length from the slider, and click on the Summarize button to start the process.
This is what the resultant summary looks like:
Overall, with AI, you can expect no errors in your writing or awkward phrasing. This can help you better communicate with your target audience.
Pick and Set the Optimal Sending Time
Do you know that AI can help you pick and set the optimal time to send your email? Yes, you heard right. This process is called email scheduling.
AI tools have become more than just writing assistants; they can fetch time, dates, invoice numbers, contact details, and more from a contact.
As far as time matters, these tools analyze the email history of your contact. They analyze the receiver’s time zone, past email response time, and many other factors to determine the best time slot to send an email.
Once found, they schedule the email to be sent at that particular time. This way, AI can help you send emails during non-working hours, weekends, and holidays.
This increases the chances for the recipients to open emails, read them, and respond promptly. This is the key to generating leads and improving communication.
Optimize A/B Testing Process
A/B testing, also called split testing, is an important marketing strategy that involves sending different email versions to different subscribers. The aim of this is to find the one version that gets the best results.
Once the marketers find the best-performing email version, they send this to all the remaining subscribers to generate the best open and conversion rate.
Writing different emails with the same context takes a lot of time. However, AI tools can help us rewrite emails quickly to perform A/B testing. They can help you alter the following information in your emails:
a. Subject lines
b. Preheader text
c. Email body length
d. Word order
e. Personalization
f. Style
g. Tone
Conclusion
AI can help you write emails faster in many ways. AI tools can help you create catchy subject lines that attract recipients’ attention and generate multiple options quickly.
These tools also assist in drafting email content. They analyze prompts and produce relevant text efficiently. AI can also help with personalization emails. They analyze past interactions and emails and tailor messages accordingly.
Moreover, AI ensures error-free writing and enhances readability and trustworthiness. AI also analyzes recipient behavior to help schedule emails for optimal times to increase the likelihood of engagement.
Additionally, AI expedites the A/B testing process by generating different email variations efficiently. It saves a lot of time and effort in email marketing campaigns.